Dear Candidate,
Job Description
The SEO will implement the company’s SEO strategy which includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads, sales or engagement basis of brands objective.
Role / Profile:
Key Management Areas of Responsibility
• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute implementation of SEO strategy
• Communication to team, and management on strategy/project development, timelines, and results
• Collaborate on strategy and goal definition for success
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Key Functional Areas of Responsibility
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results
Professional Competencies
• Passion for SEO and overall internet marketing
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
• 8+ years’ experience in Search Engine Optimization (SEO)
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in multiple CMS environments
• Knowledge of HTML/CSS and website administration
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
Regards
Khushi Sharma
khushis@eliindia.com
Experience required for the Job: 6 - 14 years
Annual Salary of the Job: 6.00 - 10.00 Lacs
Job Location: Faridabad
