Job Description
Managing Paid Campaigns on Google Adwords Search &
Display, Bing and other Ad Networks
Managing Paid campaigns on Facebook, LinkedIn and other
social media networks.
Understanding client business and requirements. Formulating strategies and road
map for successful delivery of PPC campaigns.
Direct responsibility of campaign planning and implementation, budget
management, performance review, optimization and analysis for all assigned SEM
Accounts
Set up Goals, Funnels, ecommerce tracking in Google Analytics. Analyze campaign
performance.
Reporting: generating reports to analyze account performance and reporting the
same to the clients on weekly and monthly basis.
Developing recommendations based on Analytics to drive decision making across
various spectrums of online marketing
Client Communication: Regular client communication through mail and phone calls to ensure client
satisfaction and retention.
Identifying new channels of traffic growth across mobile and desktop
Staying on top of current search engine news, trends and Pay Per Click practices
Working closely with SEO & Social Media teams to ensure knowledge sharing
and co-optimization
Desired Skills and Experience
3+ years of experience in PPC Advertising
Good communication skills MUST be able to write effective ad copies.
Strong leadership skills experience managing a team of 2-5 PPC executives
Self-motivated with passion for Search Marketing & campaign management.
Experience in Online Marketing for e-commerce portals
Must be very good with numbers and possess excellent MS Excel Skills
Experience in UTM Tagging, Google Analytics
Should have managed big budget SEM campaigns in the past and preferably should
have had some exposure to SEO, Re-marketing, Social Advertising to be able to draw out possible
synergies across mediums
Experience running CPA based campaigns is a plus
Experience with Email Marketing is a plus
Managing Paid campaigns on Facebook, LinkedIn and other social media networks.
Understanding client business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns.
Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
Set up Goals, Funnels, ecommerce tracking in Google Analytics. Analyze campaign performance.
Reporting: generating reports to analyze account performance and reporting the same to the clients on weekly and monthly basis.
Developing recommendations based on Analytics to drive decision making across various spectrums of online marketing
Client Communication: Regular client communication through mail and phone calls to ensure client satisfaction and retention.
Identifying new channels of traffic growth across mobile and desktop
Staying on top of current search engine news, trends and Pay Per Click practices
Working closely with SEO & Social Media teams to ensure knowledge sharing and co-optimization
Desired Skills and Experience
3+ years of experience in PPC Advertising
Good communication skills MUST be able to write effective ad copies.
Strong leadership skills experience managing a team of 2-5 PPC executives
Self-motivated with passion for Search Marketing & campaign management.
Experience in Online Marketing for e-commerce portals
Must be very good with numbers and possess excellent MS Excel Skills
Experience in UTM Tagging, Google Analytics
Should have managed big budget SEM campaigns in the past and preferably should have had some exposure to SEO, Re-marketing, Social Advertising to be able to draw out possible synergies across mediums
Experience running CPA based campaigns is a plus
Experience with Email Marketing is a plus
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